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ACREA

6-Pillar Geospatial Property Intelligence

Zillow shows you price. ACREA shows you everything else — solar yield, aquifer depth, soil taxonomy, flood exposure, build cost, and community health. Unified in 30 seconds. Backed by government-grade data.

Coming Soon 6 Intelligence Pillars $47B TAM PropTech
$47B
PropTech TAM (2024)
6
Intelligence Pillars
47
Discrete Variables
$9.99
Starting Price

ACREA is a geospatial property intelligence platform that delivers institutional-grade land analysis — solar yield, water feasibility, soil quality, environmental risk, construction costs, and community health — in a single 30-second report, priced from $9.99.

The same analysis currently costs real estate professionals $19,300–$265,000 through fragmented consultants and takes 3–9 months. ACREA automates it by pulling directly from government-grade data sources (NREL, USGS, USDA, FEMA, EPA) and scoring properties across 47 variables using Bayesian inference.

Revenue comes from three channels: consumer pay-per-report ($9.99–$29.99), agent subscriptions ($49–$199/month), and enterprise data contracts ($500–$25K). The platform targets a $47B PropTech TAM with 80%+ gross margins at scale.

Entity: Jason McKinney (27.5%), Steve Moehl (27.5%), NEXI Ventures (12.5%), with 25% reserved for an executive partner pool and 7.5% for future investors. Phase 1 launch budget: $15K–$35K. Raising $100K–$300K via SAFE note at a $2M cap — enough for launch, first revenue, and 12–18 months of runway.

The Thesis

Zillow is a $10 billion company built on answering one question: What is this property worth? ACREA answers ten. Traditional 6-pillar real estate analysis costs $19,300–$265,000 and takes 3–9 months. ACREA delivers it in 30 seconds for $9.99–$29.99.

The Old Way
$19K–$265K
3–9 months. Multiple specialists. Disconnected reports.
Environmental consultant → $5K–$25K
Energy audit → $3K–$15K
Soil & water analysis → $2K–$20K
Construction cost estimate → $5K–$150K
Agricultural assessment → $2K–$30K
Wellness/location report → $2K–$25K
The ACREA Way
$9.99–$29.99
30 seconds. One report. All six pillars unified.
AI-powered property analysis
Live government API data (NREL, USGS, EPA, FEMA)
Bayesian inference across 47 variables
Claude AI narrative interpretation
Shareable ACREA Score URLs
Agent-branded PDF reports
Built & Deployed
Consumer landing page (full design)
Express.js API server (6 active routes)
6-pillar ACREA Score UI (frontend complete)
Waitlist collection + newsletter flow
Full brand identity system
Entity docs + cap table structure
Needed for Launch
Real data integrations (NREL, USGS, USDA, EPA, FEMA)
Stripe payments + purchase flow
Supabase auth + user database
PDF report generation (Puppeteer)
Upstash Redis caching layer
Claude AI narrative generation
MLS data partnerships (broker BD)

The 6-Pillar Analysis Engine

Each pillar draws from peer-reviewed government datasets, validated geospatial APIs, and well-established geoscience methodologies. This is not scraped data — it is the same authoritative source material used by environmental consultants, energy engineers, and USDA agronomists.

PILLAR 01 ☀️
Solar Intelligence
Photovoltaic Yield Modeling via NREL PVWatts v8
NREL PVWatts v8 NSRDB TMY3 1,020 Weather Stations
What this means: ACREA tells you how much solar energy a property can produce, what a rooftop system would cost, and how fast it pays for itself — using the same NREL calculator that solar installers use nationwide.

ACREA integrates the NREL PVWatts v8 API — the National Renewable Energy Laboratory's industry-standard photovoltaic performance calculator, used by utilities, EPCs, and solar developers globally. All irradiance values derive from the NSRDB (National Solar Radiation Database) Typical Meteorological Year 3 (TMY3) datasets, calibrated across 1,020 NSRDB ground stations.

Primary metric: Global Horizontal Irradiance (GHI) expressed in kWh/m²/day.
Parcel-specific values retrieved via lat/lon centroid → nearest TMY3 station interpolation.

The yield model accounts for the following system loss stack, per NREL's validated 14% default loss assumption:

  • Soiling — 2.0% (dust, pollen, bird droppings on module surface)
  • Shading — 3.0% (near-field obstructions: trees, structures, chimneys)
  • Snow — 0.0% (climate-adjusted; non-zero in USDA Plant Hardiness Zones 3–5)
  • Mismatch — 2.0% (module-to-module electrical variation within the array)
  • Wiring — 2.0% (DC and AC resistive losses in cabling runs)
  • Connections — 0.5% (contact resistance at termination points)
  • Light-induced degradation — 1.5% (initial LID on crystalline silicon)
  • Nameplate — 1.0% (STC-to-field power tolerance, typically ±3%)
  • Availability — 3.0% (inverter downtime, maintenance windows)

Tilt angle is optimized to latitude ± 15° depending on seasonal preference, with azimuth defaulting to 180° (true south). Array geometry is inferred from parcel footprint and estimated roof pitch via LIDAR-derived DSM where available.

Output variables delivered per report: annual AC energy output (kWh/yr), capacity factor (%), estimated system cost ($), simple payback period (years), and 25-year NPV at current utility rates indexed to EIA regional averages.

PILLAR 02 💧
Water Intelligence
Hydrogeologic Feasibility via USGS NWIS + SDWIS
USGS NWIS FEMA NFHL EPA SDWIS USGS Aquifer Atlas
What this means: ACREA checks whether the property has reliable water — aquifer depth, well viability, water quality, and flood risk — using the same USGS databases that well drillers and hydrologists rely on.

Well feasibility and groundwater assessment draws from the USGS National Water Information System (NWIS) — the most comprehensive water database in the United States, containing records from over 1.9 million sites. Real-time and historical data includes streamflow, groundwater levels, water quality, and atmospheric measurements.

Aquifer transmissivity — the primary parameter for predicting well yield — is computed from the Theis equation:

T = K · b

Where T is transmissivity (m²/day), K is hydraulic conductivity (m/day), and b is saturated aquifer thickness (m). Confined aquifers report storativity (S); unconfined aquifers report specific yield (S_y), typically 0.1–0.3 for unconsolidated sand and gravel.

  • Depth-to-water-table — reported in meters below ground surface (mbgs) from nearest NWIS monitoring well, spatially interpolated via kriging
  • Aquifer classification — confined (artesian) vs. unconfined (water table), with recharge rate estimation from USGS Aquifer Mapping Program
  • Well productivity class — Low (<1 GPM), Moderate (1–5 GPM), Good (5–25 GPM), Excellent (>25 GPM)
  • Water quality parameters from EPA SDWISTDS (mg/L), pH, NO₃⁻ (nitrate, MCL 10 mg/L), As (arsenic, MCL 0.01 mg/L), F⁻ (fluoride, MCL 4.0 mg/L)

Flood hazard integrates FEMA National Flood Hazard Layer (NFHL) Zone designations: Zone A (no BFE), AE (base flood elevation established), AH (ponding), AO (sheet flow), V/VE (coastal velocity zone), and Zone X (minimal hazard). Return periods: 100-year flood (1% annual chance exceedance) and 500-year flood (0.2% AEP).

PILLAR 03 🌱
Soil Intelligence
USDA SSURGO Soil Taxonomy at 1:24,000 Scale
USDA SSURGO 1:24,000 Scale Soil Data Access API
What this means: ACREA tells you what the soil can support — farming, building, septic systems, drainage — using the USDA's most detailed soil survey, the same dataset agronomists and civil engineers use for site planning.

Soil characterization uses the USDA Soil Survey Geographic Database (SSURGO) — the highest-resolution national soil dataset, mapped at 1:24,000 scale (county-level survey). SSURGO serves data through the Soil Data Access (SDA) API, returning map unit-level attributes for any lat/lon intersection.

Soil classification follows the USDA-NRCS taxonomy hierarchy: Order → Suborder → Great Group → Subgroup → Family → Series. ACREA reports at the Family level for practical interpretability, e.g., "Fine-loamy, mixed, superactive, mesic Pachic Arguiudoll."

Key engineering and agricultural parameters returned per map unit:

  • Saturated hydraulic conductivity (Ksat)μm/s, critical for septic system feasibility; PERC rates >1 μm/s generally suitable
  • Available Water Capacity (AWC)cm/cm, the plant-available water storage between field capacity and wilting point; >0.15 cm/cm favorable for dryland farming
  • Drainage class — 7 categories from USDA: Excessively Drained, Somewhat Excessively Drained, Well Drained, Moderately Well Drained, Somewhat Poorly Drained, Poorly Drained, Very Poorly Drained
  • Land Capability Classification (LCC) — USDA 8-class system (Class I–VIII) where Class I represents prime farmland with no limitations; Class VII–VIII unsuitable for cultivation
  • Shrink-swell potential — COLE (Coefficient of Linear Extensibility) reported; COLE >0.06 indicates high expansion risk, critical for building foundation design on expansive clays (Vertisols, Mollisols with smectite mineralogy)
  • Organic matter content — weight percent, relevant for carbon sequestration potential and regenerative agriculture premium certification
PILLAR 04 🛡️
Environmental Risk
Multi-Hazard Composite via FEMA, USFS, EPA AQS, First Street
FEMA NFHL USFS WRPS EPA AQS First Street Foundation
What this means: ACREA scores every major environmental hazard at the property — floods, wildfires, air quality, and extreme weather — combining FEMA, Forest Service, and EPA data into a single risk rating so you know what you're buying into.

Environmental risk aggregates hazard layers from four distinct authoritative sources into a single composite score, enabling multi-peril comparison without requiring the end-user to interpret each dataset independently.

Wildfire Risk: USFS Wildfire Risk to Potential Structures (WRPS) model, derived from FLAMMAP fire behavior modeling software. WRPS outputs five risk categories based on conditional flame length probability, embers transport distance, and structure ignition vulnerability. Properties in WUI (Wildland-Urban Interface) zones with >85th percentile WRPS score are flagged as High/Very High risk.

Air Quality: EPA Air Quality System (AQS) reports the composite Air Quality Index (AQI) on the 0–500 scale (0–50 Good; 51–100 Moderate; 101–150 USG; 151–200 Unhealthy; >200 Very Unhealthy/Hazardous). Criteria pollutants reported individually:

  • PM₂.₅ — fine particulate matter ≤2.5 μm, 24-hr NAAQS standard 35 μg/m³
  • PM₁₀ — coarse particulate, 24-hr NAAQS standard 150 μg/m³
  • O₃ — ground-level ozone, 8-hr standard 70 ppb
  • NO₂ — nitrogen dioxide, annual standard 53 ppb
  • SO₂ — sulfur dioxide, 1-hr standard 75 ppb
  • CO — carbon monoxide, 8-hr standard 9 ppm

First Street Foundation flood, fire, wind, and heat factor scores (1–10 scale) are integrated as supplementary risk quantification, providing property-level climate-adjusted 30-year risk projections not available from static government datasets.

PILLAR 05 🏗️
Construction Intelligence
RSMeans Cost Data + BLS PPI + Zoning Overlay
RSMeans CSI MasterFormat BLS PPI ZTRAX Zoning
What this means: ACREA estimates what it actually costs to build on a parcel — materials, labor, zoning constraints — using the same RSMeans cost database that contractors and architects use for project bids, with live material pricing.

Construction feasibility draws from RSMeans — the industry-standard cost database organized by CSI MasterFormat divisions (Division 01 General Requirements through Division 49 Process Equipment). Regional cost factors (City Cost Indexes, CCI) adjust national averages to the metropolitan statistical area level.

Material cost volatility is tracked via the BLS Producer Price Index for construction inputs, specifically PPI series PCU2361–2369 (residential building contractors) and PCU2362 (nonresidential), updated monthly. This enables ACREA to reflect lumber, steel, and concrete price spikes in real time rather than relying on stale annual cost books.

  • Zoning classification overlay — R1 (single-family residential), R2 (multi-family), C1/C2 (neighborhood/community commercial), I1/I2 (light/heavy industrial), PUD (planned unit development), AG (agricultural), with minimum lot size, setback, and height limits per parcel
  • Floor Area Ratio (FAR) — the ratio of total building floor area to parcel area; FAR ≥ 3.0 indicates high-density development potential
  • Lot coverage — maximum buildable footprint as percentage of parcel; typically 40–60% in R1 zones, up to 80–90% in C2 and I zones
  • Permit complexity scoring — relative index (1–10) based on jurisdiction permit backlog, inspection wait times, and discretionary review requirements from Building Department data
PILLAR 06 ❤️
Community Intelligence
Education, Safety, Mobility, Demographics via Multi-Source APIs
GreatSchools API SpotCrime Walk Score Census ACS 5-Year
What this means: ACREA rates the neighborhood — school quality, crime levels, walkability, and demographics — pulling from the same sources real estate agents use, but unified into one livability score instead of scattered across a dozen websites.

Community quality is quantified through four independent data streams, each with documented methodology:

  • GreatSchools API — school ratings (1–10) are composite scores weighted across three dimensions: Test Score Rating (proficiency vs. state average), Student Progress Rating (academic growth vs. similar-demographics peers), and Equity Rating (score gap between top/bottom income quartiles). ACREA reports ratings for all schools within 3-mile radius, weighted by assignment probability based on district boundary intersection.
  • SpotCrime geocoded incidents — crime density reported as incidents per 1,000 residents per year, disaggregated by category (violent: homicide, assault, robbery, rape; property: burglary, theft, motor vehicle theft, arson). 12-month rolling average with trend direction (↑↓) vs. prior period.
  • Walk Score / Transit Score / Bike Score — proprietary scoring (0–100) based on weighted proximity to amenities, GTFS transit data, and bike infrastructure network completeness. Walk Score >70 is considered "Very Walkable"; Transit Score >50 is "Excellent Transit."
  • Census ACS 5-Year — American Community Survey 5-year estimates provide median household income (MHI), demographic composition, educational attainment, commute time distribution (mean travel time to work in minutes), and housing tenure (owner-occupied vs. renter-occupied rate). ACS 5-year has ±margin of error reported for all estimates.

Composite Scoring Algorithm

The ACREA Score (0–100) is not an average. It is a Bayesian posterior estimate calibrated against 10,000+ historical real-estate transactions, where the prior distribution for each variable is informed by its empirical distribution across comparable property classes.

Methodology
Weighted Bayesian Inference — 47 Discrete Variables

Each of the 47 variables in the ACREA model is assigned a prior distribution — informed by the empirical distribution of that variable across properties in the same metropolitan statistical area (MSA). This prevents geographic bias; a GHI of 5.5 kWh/m²/day is exceptional in the Pacific Northwest but unremarkable in the Sonoran Desert.

P(ACREA Score | data) ∝ P(data | latent quality) × P(latent quality)
where latent quality is a Dirichlet-distributed composite over 6 pillar sub-scores.

Posterior updating occurs at the variable level: each observed datum shifts the posterior mean proportionally to its likelihood under the pillar-specific sub-model. Pillar sub-scores (each 0–100) are then combined via a learned weight vector:

ACREA_Score = Σ(w_i × SubScore_i) for i ∈ {Solar, Water, Soil, Risk, Construction, Community}

Weights are fitted via regularized OLS regression on transaction-level outcome data, with L2 regularization to prevent overfitting on thin data markets. The output reports:

ACREA Score
0–100
Point estimate with ±CI at 90% confidence
Percentile Rank
MSA-Relative
Rank among comparable parcels in same metro area
Pillar Sub-Scores
6 Dimensions
Individual pillar scores + variable-level contribution
Variable Count
47
Discrete data points ingested per report
Normalization
Min-Max
Per MSA; prevents geographic bias in absolute values
Training Set
10,000+
Historical transactions for prior calibration
Decomposition Output

Every ACREA report includes a variable-level attribution table showing exactly which of the 47 inputs drove the score up or down, with contribution expressed in score-points. This is the "show your work" that domain experts demand — and that Zillow's Zestimate famously refuses to provide.

Technical Architecture

A lean, API-orchestrated scoring engine built on commodity cloud infrastructure. No proprietary data moats — just superior aggregation, normalization, and interpretation logic sitting on top of authoritative public sources.

Client (React) → API Gateway (Express.js) ├── /scoreScoring Engine │ ├── NREL PVWatts v8 // Solar: irradiance, yield, ROI │ ├── USGS NWIS // Water: well depth, aquifer, quality │ ├── USDA SSURGO // Soil: taxonomy, Ksat, AWC, LCC │ ├── FEMA NFHL + First Street // Flood: zone, BFE, 100yr/500yr │ ├── EPA AQS // Air: AQI, PM2.5, O3, NO2 │ ├── USFS WRPS // Wildfire: FLAMMAP-derived risk │ ├── Census ACS 5-yr // Community: MHI, demographics │ ├── GreatSchools API // Schools: rating composite │ ├── SpotCrime / CrimeGrade // Safety: incidents/1000 residents │ ├── Walk Score API // Mobility: walk, transit, bike │ └── Bayesian Scorer // 47-variable posterior inference │ ├── /reportPDF Generator │ ├── Puppeteer // Headless Chrome → PDF rendering │ └── Claude API // Narrative analysis + interpretation │ ├── /compareComparable Engine │ └── pgvector // ANN similarity search on score vectors │ ├── /cacheUpstash Redis // 24hr TTL on gov API responses │ └── /subscribeStripe Billing // Consumer, Agent, Enterprise tiers Infrastructure: Vercel (frontend) + Fly.io (API) + Supabase (Postgres + Auth) Caching: Upstash Redis — 24hr TTL on NREL/USGS/FEMA responses Search: pgvector cosine similarity — comparable property matching

Data Costs

Detailed breakdown of every API and data source ACREA needs — from free government feeds wired Day 1 to paid commercial providers and the MLS reality check.

A — Free Government APIs — Wire These Day 1
Data SourceWhat It ProvidesPillarCost
NREL PVWatts v8 APISolar irradiance, TMY3 data, yield modeling, system loss stackSolarFREE
USGS NWIS APIWell data, aquifer depth, streamflow, groundwater levels, water qualityWaterFREE
USDA SSURGO (SDA API)Soil taxonomy, Ksat, AWC, drainage class, LCC, shrink-swellSoilFREE
EPA AirNow + AQS APIReal-time + historical AQI, PM₂.₅, PM₁₀, O₃, NO₂, SO₂, COEnvironmentFREE
FEMA NFHL APIFlood zone classification, BFE, 100yr/500yr AEP boundariesRiskFREE
USFS Wildfire Risk APIWRPS score, WUI classification, FLAMMAP fire behavior modelingRiskFREE
Sentinel-2 (Copernicus)Satellite imagery, NDVI vegetation index, land cover classificationSoilFREE
Census ACS 5-Year APIMHI, demographics, commute patterns, educational attainmentCommunityFREE
FRED (St. Louis Fed)Mortgage rates, FHFA housing price indices, economic indicatorsPropertyFREE
OpenStreetMap / OverpassWalkability, POI density, road networks, transit accessCommunityFREE
B — Paid Data Providers
ProviderWhat You GetMonthly CostAnnual Cost
Trestle / CoreLogic (10 MLSs)Property listings, comps, ownership history, tax records$1,000–$5,000$12,000–$60,000
ATTOM Data SolutionsProperty details, foreclosures, liens, historical sales$500–$1,500$6,000–$18,000
HouseCanary AVMAutomated Valuation Model, property-level price forecasts$199 + API calls$2,400–$10,000
GreatSchools APISchool ratings, district data, test scores, 3 sub-ratingsCustom$10,000–$50,000
SpotCrime / CrimeGradeCrime index by address, trend data, incident categories$250–$500$3,000–$6,000
Walk Score APIWalk, Transit, and Bike scores by lat/lon$149–$499$1,800–$6,000
First Street FoundationFlood, fire, wind, heat factor scores (30-yr climate-adjusted)$500–$2,000$6,000–$24,000
RSMeans + BLS ConstructionRegional build cost per sq ft, labor rates, CCI adjustmentsVaries$2,000–$10,000
Total Data BudgetFull commercial provider coverage$1,950–$9,649$43,200–$174,000
C — MLS Access: The Real Barrier
⚠ Critical Constraint — Plan Accordingly

There are 580 independent MLSs in the United States — each controlled by local REALTOR associations with their own rules, fees, and data licensing terms. ACREA cannot pull MLS data without either (a) obtaining a broker license in each state, or (b) partnering with licensed broker-dealers. Expect $50,000–$150,000 in legal and BD spend in Year 1 to unlock MLS access in 3–5 target metro markets. Start with Jason's Las Vegas network and Steve's PNW network as the initial broker partnerships.

Revenue Model

Three distinct revenue channels: consumer pay-per-report, agent subscriptions for recurring MRR, and enterprise data contracts for large-ticket deals.

Consumer Reports — Pay Per Score
Consumer Reports Entry Channel
Basic Score
$9.99
3 pillars analyzed, 9-page PDF, shareable URL, 30-day access
Full Report Most Popular
$19.99
All 6 pillars + 47-variable decomposition + comparable sales + investment narrative
Premium Intel
$29.99
Full report + 10-year forward outlook + agent branding + priority generation
Agent Subscriptions — Recurring MRR
Agent Subscriptions Core MRR Driver
Agent Pro
$49/mo
20 reports/month + embeddable listing widget + branded PDFs
Agent Business
$99/mo
50 reports/month + client portal + CRM export + priority support
Brokerage
$199/mo
Unlimited reports + 10 agent seats + white-label option + API access
Enterprise Intelligence — High-Ticket Deals
Enterprise Data Contracts High Margin
Solar Site Finder
$500–$2K
Per county. Identify optimal solar development parcels for energy companies via irradiance screening.
Water Intelligence
$1K–$5K
Per parcel. Deep well, aquifer transmissivity, and water rights analysis for agricultural buyers.
Developer Pre-Bid
$2K–$10K
Per parcel. Full 6-pillar feasibility before bidding on land or development projects.
BLM Auction Intel
$5K–$25K
Per report. Federal land auction analysis for energy, mining, and ranching operators.

Growth Scenarios

Conservative Track
2% conversion, consumer channel only, $100K raise
Month 3
$5K MRR
Month 6
$18K MRR
Month 12
$50K MRR
Year 1 ARR $600,000
Self-sustaining at ~$20K MRR (Month 5–6). No follow-on capital needed. Conservative path to profitability.
Growth Track
Agent channel Month 2 + enterprise, $300K raise
Year 1
Consumer + Agent subs (LV + PNW networks)
$1.5M
Year 2
National + Enterprise data contracts
$8M
Year 3
Platform + API licensing + Insurance vertical
$25M
Year 3 Valuation (10–14× ARR)
$250M–$350M
Based on PropTech SaaS comps at $25M ARR

Go-To-Market

Six-week sprint from current state to paid revenue. Three phases, each building on the last.

WEEKS 1–2
Phase 1: Free ACREA Score
Viral flywheel before monetization
Wire all 10 free government APIs
Build shareable score URLs (acrea.io/score/[id])
Launch on Product Hunt + Reddit r/RealEstate
Activate Jason's LV network (50+ agents)
BiggerPockets thread + Twitter viral push
WEEKS 3–4
Phase 2: Paid Reports
First dollar, first data flywheel
Stripe integration + purchase flow
Claude AI narrative generation
Puppeteer PDF report delivery
Supabase auth + report history
Email drip: free score → paid upsell
WEEKS 4–6
Phase 3: Agent Channel
Recurring revenue engine
Agent subscription tiers live
Branded report white-labeling
Activate Steve's PNW network (30+ agents)
Agent referral program (20% recurring)
First brokerage pitch deck deployed
MONTH 1–3
Data Aggregation
First to aggregate NREL + USGS + SSURGO + FEMA + EPA + Census into a single property score. No competitor does all six pillars simultaneously.
MONTH 4–12
Transaction Data Flywheel
Each closed transaction reported by partner agents refines the Bayesian prior weights. The model gets sharper with every sale — creating a proprietary training dataset that competitors cannot replicate without agent partnerships.
YEAR 2+
Predictive Accuracy Moat
Historical ACREA Score vs. eventual sale price validation enables backtesting of model precision. Published accuracy metrics (RMSE, MAE) vs. Zestimate become a marketing weapon targeting high-value buyers who demand rigor.

Market Segmentation & Targeting

Four distinct market segments, each with different buying triggers, price sensitivity, and distribution channels. Phase-gated rollout maximizes capital efficiency — start where we have warm networks, expand into higher-value verticals.

Phase 1 Beachhead — Weeks 1–8
🏠
Real Estate Agents & Brokers
PRIMARY — Recurring revenue engine
Agents use ACREA to differentiate listings and close faster. A branded 6-pillar PDF attached to a listing signals rigor no competitor can match. Agents become distribution — every report they share puts ACREA in front of buyers.
$49–$199/mo 80+ warm leads (LV + PNW) 95% gross margin
Distribution: Jason's Las Vegas network (50+ agents) + Steve's Pacific Northwest network (30+ agents). Agent referral program pays 20% recurring. BiggerPockets, Inman, RealTrends exposure.
🏡
Homebuyers & Consumers
VOLUME — Viral flywheel, low-touch
First-time buyers and upgraders want to know what they're really buying — beyond the Zestimate. Free ACREA Score drives virality (shareable URLs). Paid reports convert at 2–5%. Zero customer acquisition cost when shared organically.
$9.99–$29.99 per report Viral shareable URLs 90%+ gross margin
Distribution: Product Hunt launch, Reddit r/RealEstate + r/FirstTimeHomeBuyer, SEO ("property analysis" keywords), agent-shared links, email drip from free score → paid upgrade.
Phase 2 Expansion — Months 3–9
🌾
Land & Agricultural Investors
HIGH WTP — Underserved, data-hungry
Raw land buyers, ranch operators, and agricultural investors have zero good tools today. They're paying $5K–$25K per parcel for fragmented soil, water, and environmental reports. ACREA delivers all six pillars for under $30 — a 99% cost reduction on their current workflow.
$19.99–$29.99 per report Enterprise: $1K–$5K/parcel Highest conversion rate
Distribution: LandWatch, Lands of America, Farm & Ranch auctions, USDA extension office partnerships, Livestock markets. BLM federal auction bidders as high-ticket enterprise leads ($5K–$25K/report).
☀️
Solar & Energy Developers
ENTERPRISE — County-scale contracts
Solar EPCs and energy companies need to screen hundreds of parcels per county for irradiance viability. ACREA's NREL integration does this at scale — $500–$2K per county vs. $50K+ for manual analysis. One utility-scale developer contract can equal 100+ consumer reports.
$500–$2K per county Developer Pre-Bid: $2K–$10K Annual contracts
Distribution: Solar Energy Industries Association (SEIA) events, direct BD to top 50 US solar installers, DOE-funded project leads, utility RFP response attachment. API licensing for repeat customers.
Phase 3 Scale — Year 2+
🛡️
Insurance Underwriters
API LICENSING — Highest LTV
Property insurers need flood, wildfire, air quality, and soil stability data for every policy. ACREA's environmental risk pillar becomes an API feed for underwriting engines. Annual API contracts, highest lifetime value per customer.
🏛️
Government & Municipal
INSTITUTIONAL — Land use planning
County planning departments, economic development agencies, and state land boards need multi-pillar analysis for zoning decisions, environmental compliance, and infrastructure planning. Enterprise contracts + government procurement pathways.
Addressable Market by Segment
1.6M
Licensed RE Agents (US)
5.2M
Annual Home Sales (US)
900M
Acres Farmland (US)
$47B
PropTech TAM (2024)

Tech Stack

Current architecture is lean and deployable. Required additions are all commodity infrastructure — nothing exotic, nothing expensive.

Current — Deployed
HTML / CSS / JavaScriptLive
Three.js (3D visualizations)Live
Node.js / Express.js APILive
Flat JSON data filesLive
Vercel hosting + CDNLive
Additions Required
Supabase Auth + PostgreSQL$0–$25/mo
Upstash Redis (API response cache)$0–$10/mo
pgvector (comparable search)$0 (Supabase)
Stripe Payments2.9% + $0.30/txn
Puppeteer (PDF generation)$0 (self-hosted)
Claude API (AI narratives)$50–$150/mo
Cloudflare CDN + DDoS$0 (free tier)
Total Monthly Infra $50–$305/mo

Budget & Capital

Total capital required: $100K–$300K across two phases. Phase 1 gets us to first revenue in under 6 weeks. Phase 2 activates agent networks and enterprise channels. The platform becomes self-sustaining at ~$20K MRR — no follow-on round needed.

Phase 1 — Launch Sprint
$15K–$35K
Government API integration + QA$2,000–4,000
Stripe + Supabase + Redis setup$500–1,000
Puppeteer PDF + Claude AI$1,000–2,000
Legal (ToS, Privacy, Broker BD)$5,000–15,000
Marketing (PH launch, Reddit, SEO)$3,000–8,000
Paid API trials (SpotCrime, Walk Score)$1,000–3,000
Contingency (15%)$2,000–5,000
Phase 2 — Scale & Agent Activation
$85K–$265K
Engineering (1 contractor + API depth)$25,000–$75,000
MLS broker partnerships + legal$20,000–$60,000
Marketing & agent channel BD$15,000–$50,000
Commercial data providers (ATTOM, GreatSchools)$10,000–$35,000
Infrastructure at scale$5,000–$15,000
Contingency (15%)$10,000–$30,000
Total Raise Required
Phase 1 + Phase 2 combined — no follow-on needed if unit economics hold
$100K–$300K

Entity & Ownership

ACREA is structured as a standalone Delaware C-Corp, owned by NEXI. Clean capitalization table designed for institutional investment.

Cap Table — 10,000,000 Authorized Shares
Jason McKinney
Common A — 4yr / 1yr cliff
27.5%
Steve Moehl
Common A — TBD
27.5%
NEXI Ventures LLC
Common B — Fully vested (tech)
12.5%
Executive Partner Pool
Reserved Options — 4yr / 1yr cliff
25.0%
Future Investor Reserve
Authorized, Unissued
7.5%
Revenue Share
NEXI receives a 5% gross revenue royalty in perpetuity as platform licensor. ACREA retains 95% of gross revenue for operations, reinvestment, and profit distribution.
Seed Round
$100K–$300K
SAFE note with $2M cap. 5–15% dilution depending on amount. Runway: 12–18 months through first revenue milestones. No Series A needed if unit economics hold — this round funds the product to profitability.
Use of Funds ($100K–$300K)
Engineering & data integrations35% · $35K–$105K
MLS partnerships + legal23% · $23K–$69K
Marketing & agent channel BD18% · $18K–$54K
Commercial data providers15% · $15K–$45K
Operations & contingency9% · $9K–$27K
Why This Is Enough
Tech is already built (NEXI contribution). Government APIs are free. Infrastructure costs <$305/mo. The raise covers data partnerships, legal, and marketing to activate Jason's & Steve's agent networks. Revenue starts Week 3. At $20K MRR, the platform is self-sustaining — no Series A required.
CONFIDENTIAL — NEXI VENTURES — ACREA BUSINESS PLAN — NOT FOR DISTRIBUTION